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ADAPTIVE SURFING APPAREL LINE

PROBLEM

According to both research, and interviews with individuals who identify as having a disability, there are no surfing gear in the market that provide any modifications needed. The closest adaptive water sport apparel are swimsuits, however even within this genre, the apparel adheres only to kids. In the instance that the clothing is directed towards the adult consumer, the clothing is not trendy. This makes it hard for individuals with disabilities to continue doing what they love, exploring what they love, and feeling confident in themselves. 

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"Clothing is part of my identity"

- Participant A

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"Why can't it be just another size on the rack? ... I want to shop where everybody else shops."

- Participant B

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"Clothing is designed so that you've got places to keep the things you want to keep on your person.."

- Participant C

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"A lot of the stuff out there is almost like medical clothing..."

- Participant D

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"We just want to look good like everyone else."

- Participant E

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Surfers

SOLUTION

The solution is to design surfing apparel that adheres to specifically individuals with diabetes, those who require G-tubes and/or PEG tubes. For individuals with diabetes, it is important for them to be able to access injection sites at ease when needed. When doing sports, insulin levels can spike and decrease, causing the immediate need of injections. These sites need to be on different locations of the body, preferably areas that have more fat, to reduce scar tissue formation. For individuals who require the use of a G-tube or PEG tube, it is immensely important that when doing heavy exercise, and especially water sports, that the equipment is stored in a safe and comfortable location to reduce bruising and pain around the stoma, to ensure the G-tube or PEG tube does not crack, break, get blocked or leak, and to ensure the overall comfortability of the individual wearing the apparel. 

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Thus the goal is to create surfing apparel that adheres to better suit the consumers needs, comfort, and confidence whilst surfing by the beach. 

Waves
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Lull; slang for surfers describing the moment of calm swells. Swell are waves (usually with smooth tops) that have moved beyond the area where they were generated. This represents the brand as it represents moving beyond the establish ways of society by creating inclusive surfing apparel for individuals to feel confident and maximize their potential.

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INSPIRATION

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Inspired by the waves, nature, and the elements of the ocean. Lull aims to provide both the culture of surfing in our apparel  whilst giving you the confidence of trendy graphics and designs. 

FLATS

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CLO 3D RENDER

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WET SUIT

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Bikini w/ wrap skirt

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SPRING SUIT

Wet Suit:

Lightweight satin long sleeve wet suit with a high-performance fit. This wet suit offers performance and warmth for colder waters. Multiple YKK #8 Plastic Zips located around the body for easy entry to provide insulin shots. Back includes small waterproof pocket able to fit phone, alcohol wipes, and other necessary items. Hydro shield water barrier is used to prevent water from entering, keeping individuals warmer. Hydro wrap is also used to allow adjustable neck closure system for a watertight seal.

Made from Nylon and Elastane.

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Graphic Spring Suit:

This trendy and stylish spring suit enables surfers

to ride waves in the warmer weather. Lightweight and flexible, this is the ultimate suit to up your game, and your attitude. Includes G-tube + PEG tube security, access, and coverage. This ensures easy access to tubes for meds, water, and juice when blood sugars are low. This allows user to not need to strip completely when emergency access is needed, as well as comfort whilst on the waves. Also includes several pockets for storage of necessities. Hydro shield water barrier is used to prevent water from entering, keeping individuals warmer. Hydro wrap is also used to allow adjustable neck closure system for a watertight seal. Made from Nylon and Elastane.

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One-piece w/ wrap skirt:

Trendy and stylish, this one-piece bikini + wrap skirt features fun graphics to make you feel confident when on the beach. Includes G-tube + PEG tube security, access, and coverage. This ensures easy access to tubes for meds, water, and juice when blood sugars are low. Wrap Skirt enables a coverage when needed to access and use tubes with privacy. Made from regenerated Nylon and Elastane. 

BRANDING

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Tags:

Lulls tags encompasses Lull as a company through the use of recycled paper, as we believe in respecting our ocean, and the environment we love so much. 

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Packaging:

Also made out of recycled paper and cardboard box, our packaging encompasses this same concept of respecting our environment. The use of the waves signifies our love for the ocean as a company and culture. 

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Branding:

Same use off the ocean background to show our love for the ocean. 

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Slogan:

I'm stoked, you stoked?; represents the company culture and surfing persona. Intends to make you excited or "stoked" to be part of our company culture, and excited to wear our brand. 

TECH PACH

COST SHEET

LINE SHEET

This shows the line sheet for the one pice bikini + wrap skirt. 

EXCEL TECH PACH

Utilized Excel tech pach creation to cover both understandings of a PLM system and excel.

UTILIZATION REPORT

 Ran a Utilization report in Backbone to help streamline components across all three products. Found that initially some of the colorways were not assigned, was able to easily change this. This is a useful tool to keep track that products are clearly identified, and associated to the right colorways, prices, and  also to help with reducing overall cost.  

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